At the center of the room sat a new kind of prototype of a vehicle, which had been the focus of a startup-style development team made up of members of purchasing, HR, legal, design, accounting and more...

...This was just one of dozens of war-rooms now filling the buildings of Ford's Dearborn campus, and also in Ford’s campuses around the world. This new kind of problem solving and rapid prototyping were new to the greater Ford team. And while the IDEO team had been alongside Ford through many projects, we had not touched this prototype.

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