I’ve facilitated several ideation sessions with cross-functional teams. Participants usually experience a mix of emotions: excitement and openness, but also discomfort with ambiguity and uncertainty of the design process. Being a designer, the latter is not something I usually feel.
Recently, I ran an ideation session remotely. As it began to sink in that I would have to keep the team engaged on a video call for three long hours, I began to experience that discomfort...