Design thinking, a human-centered problem-solving approach, has revolutionized various industries by fostering innovation and addressing complex challenges. In recent years, this methodology has gained prominence in the transportation sector, transforming the way we approach mobility and infrastructure.

I’ve facilitated several ideation sessions with cross-functional teams. Participants usually experience a mix of emotions: excitement and openness, but also discomfort with ambiguity and uncertainty of the design process. Being a designer, the latter is not something I usually feel.