Skip to main content
Home

Main navigation

  • Home
  • Explore Topics
    • Vertical Markets
    • Best Practices
    • Articles
    • Case Studies
    • Research
    • Tools & Toolkits
    • Criticism
    • Resources
    • Books
  • Chapters
    • Leaders Forum
  • About
    • Education
    • Firm Listings
    • Staff
  • Join/Login
    • Join
    • Login

You are here

  • Home
  • Explore Topics
  • Improving UX in Public Transportation

Market Verticals

  • Banking
  • Education
  • Entertainment
  • FMCG
  • Finance
  • Government
  • Healthcare
  • Human Resources
  • Insurance
  • Manufacturing
  • Media
  • Non-Profit/Social Good
  • Research
  • Retail
  • Services
  • Technology
  • Telecommunications
  • Transportation
Design Thinking to Improve UX in Public Transportation

Improving UX in Public Transportation

Read time: 9-10 minutes

In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.

Read more...

Market Vertical
Transportation
Country
Spain
Related Links
Madrid
EMT
Spain
Violeta Goldin

Design Thinkers

Adam Kanowitz, Design THinking Catalyst, Elon University, North Carolina
Adam Kanowitz
Claire Brawdy is a Design Thinking Association Washington DC Chapter Leader
Claire Brawdy
Nina Maldonado is an Agile Transformation and Digital Innovation Leader with AkzoNobel
Nina Maldonado
Dr.Christopher Abraham Ph.D, FCIM, CEO & Head Dubai Campus & Director - Executive Education, S P Jain School of Global Management
Chris Abraham
Dariusz Koloda is the CEO at Innovation Hub in Warsaw, Poland
Dariusz Koloda
Mark Tippin is the Design Thinking Association Portland Chapter Leader
Mark Tippin

Membership Offer

Join The Design Thinking Association Promotional Link

Latest

Which Industries and Corporations use Design Thinking?

Design thinking has found widespread adoption across various industries and sectors. While its application is not limited to specific users, certain sectors and organizations have embraced design thinking more prominently. Here are some major users of design thinking: