Significantly changed constraints create many new needs. Figure out what they are and how to serve them. Don't assume that the proposition that you've been out in the market with before, the one that sells today, is going to be there in the future.
DNA of Auckland New Zealand have a view on the role that Design and Design Thinking should play in innovation. This is a well thought out presentation that tries to highlight the role of professional design skills in the process of bringing new ideas and solutions to market.
Future thinking starts with a ‘I have a dream (King, 1963). This quote points out stage one, visualization thinking. A dream starts with chaos ending in a clear imagination. What happens is that all single elements are connected and if you see the connection, the picture becomes clear. Take a photograph as example. We see many pixels and they are not connected with each other.
John Holager gives a short powerpoint introduction to Price Waterhouse Coopers approach to Design Thinking along with a few examples to show how they work and where Design Thinking is applicable as a process and where not. In this introduction to design thinking John explains how Design Thinking can speed up the innovation process.
We were interested in how design thinking contributes to the Innova system. One of the most interesting things we found was that Innova doesn’t use design thinking as a first step to develop initial ideas. Instead, they apply design thinking to assess existing ideas and turn them into marketable concepts.
Design Thinking in daily life is about creating creative and collaborative workflows engineered to tackle big projects and prototyping to discover new solutions.
If we want our students to think critically, consider the needs of others and then develop solutions to solve real problems, design thinking project ideas offer a useful framework to make that happen. Are you looking to give it a try this year?
How can HR create great employee experiences that empower creativity, collaboration and innovation? Design Thinking is an approach that works...design succeeds when it finds ideal solutions based on the real needs of real people. HR has taken notice: Why not apply design thinking to improve the employee experience with the same care given to delight customers?
Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place by incorporating design thinking and design principles into their planning process.
The Guardian's redesign, which launched in January 2018, illustrated the business impact when design is valued. The Guardian has a strong culture of design and increasingly, how design thinking can contribute to organizational change and development.