Most Management Consultancies have bought Design Firms in the past few years as they realize the importance of Design in creating customer value. Accenture bought Fjord about 7 years ago. This case study covers how Fjord and Accenture operate and the impact of the two on each other.
Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013. It has a structured design process and is increasingly working at a senior level within clients’ organizations, applying design thinking to strategic business challenges.
Once upon a time, design thinking offered hope. It proposed a radical shift in how organizations both understood the people they served and the way in which they conceived, designed, and developed new ideas to serve them. This promise is why organizations believe the adoption of design thinking is an endeavor worth investing millions of dollars and thousands of hours on.
This is an evolving page. If you have examples from your own country, please contact us and we will add them to this geographic index.
Public Sector: Australian Tax Office - Failure to Launch
The examples of Design Thinking below demonstrate that it is a mindset and a methodology for problem solving that typically has 5-6 (cyclical) process steps that are easy to follow and can be implemented by anyone trying to solve a problem. Anyone, or any group of people can produce many good ideas using the Design Thinking process.
In autumn 2007 the Danish innovation and design agency Hatch & Bloom was assigned to design a new meal service for The Municipality of Holstebro. Six month later the idea for The Good Kitchen was created. Thus the way was cleared for a new type of meal service in Denmark, a meal service with more quality, more flexibility and more freedom of choice.
Jeff Chapin discusses his work in Cambodia designing latrine and hand washing solutions for rural areas. He talks about how the Design Thinking process helped him come to solutions that delivered customer insights that helped them to arrive at solutions that met the customers actual needs.
The Dubai Health Authority (DHA) sought to make it easier for their patients to deal with these logistics, and found that they didn’t just need help connecting to medical information; They needed help connecting to their loved ones as well.
Together with IBM, DHA tackled these issues.
Observing the application of design thinking in different companies, we can identify a number of general benefits of applying the design thinking process. Understanding these benefits helps us build a measurable framework to understand the impact of design thinking inside organizations.
This video showcases three projects during this year’s Design Thinking Club. Each group of students used the design thinking method to help improve a school experience or help a teacher in need.
David Lee walks us through three Design Thinking projects. It's a great example of how the process works and the type of results that it produced.