The Stanford University d.school  - Design Thinking Bootcamp Bootleg, Design Thinking tools and the Resources page. have gone through a number of iterations to refine the exercises and tools.

Simon de Haast discusses some tools from the Experience Designers Toolbox in a three part series.

Experience design thinking: A fish called wonder [Part 1]

Now that we have a seat at the table, how do we prove we belong?

This is a great article from Douglas Powell, VP of Design at IBM. In this article you will understand a lot more about how designers think as the profession continues to demonstrate its value to business and especially business leadership.

Watch this video from Nathan Shedroff on design strategy and the merging of business and design. In this video Nathan very clearly articulates the difference between design and design thinking and discusses how design needs to mesh with business and business with design. Well worth watching.

The Challenge: prototype experiments that reframe a car company’s place in the rapidly changing world of mobility. 

Cars have changed how we shop, travel, and work; they’ve reshaped our homes, towns, and the world’s infrastructure.

In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.

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Many manufacturers struggle to deliver a superior experience to customers and employees because they take a piecemeal or siloed approach to implementing the underlying digital technologies. To ensure the right mindset and strategy, manufacturers must undertake three key challenges that drive effective product design.

To some fintechs, non-insurance incumbents, and venture capitalists, the industry’s challenges suggest opportunity. The life insurance value chain is increasingly losing share to these players, who are chipping away at the profit pool. 

How might incumbent life insurers keep pace in today’s fast-moving competitive environment and meet customers’ changing needs?

Pancentric helped Jelf kick-off a several-year digital transformation journey by getting to know not just their customers better, but their own staff, too. Jelf has dozens of offices around the UK, all with specialties in insuring different kinds of commercial businesses.

This paper investigates what features of design thinking are employed in FMCG brand development via stakeholder interviews in three domains: agencies, companies, and retailers. This paper concludes with suggestions of how design thinking can be embraced in FMCG brand development.

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