At the center of the room sat a new kind of prototype of a vehicle, which had been the focus of a startup-style development team made up of members of purchasing, HR, legal, design, accounting and more...
Remove roadblocks that can compromise the in-car experience for the Lincoln car company.
The final product, the Lincoln MKC luxury crossover, is credited with helping the Lincoln brand outpace growth in the luxury segment by more than two-to-one over competitors.
The Challenge: prototype experiments that reframe a car company’s place in the rapidly changing world of mobility.
Cars have changed how we shop, travel, and work; they’ve reshaped our homes, towns, and the world’s infrastructure.