Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.

The original version of Quicken offered only one-third the features that many competing products had, but with an important difference: It was well designed. Instead of looking like a spreadsheet, it displayed the familiar images of a check register and an individual check.