Design thinking is a human-centered approach to problem-solving that emphasizes empathy, experimentation, and creativity. It is a process that can be used to solve a wide range of problems, from developing new products to improving organizational processes. The methodology involves a series of steps, including defining the problem, empathizing with users, ideating potential solutions, prototyping and testing, and finally, implementing the solution. Design thinking 101 encourages a collaborative and iterative approach, where multiple perspectives are considered and tested to arrive at the best possible solution. Its goal is to create user-centric solutions that are both effective and innovative. Design thinking has been widely adopted by organizations in diverse fields and has proven to be an effective approach for driving innovation and creating value for users.

Design Thinking 101 from the Nielsen Norman Group. What is design thinking and why should you care? History and background plus a quick overview and visualization of the 6 phases of the design thinking process. In this Design Thinking 101 video you will learn to approach problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

Watch the introductory 3 minute Design Thinking 101 video or read more...