UPS - Solving development issues with design thinking

UPS spends a lot of time, money and energy building things. In fact, we’ll go one step further: UPS loves building things.

During the course of our careers, we’ve both built our fair share of things. But today we’re both quite purposeful in avoiding the word “solutions.” Solutions would imply we found a problem. And finding a problem would imply we discovered it the traditional way — that’s where design thinking changes the equation.
 

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