We recently sent out a survey to the Design Thinking community to understand how they perceived Design Thinking. One of the questions asked what they found to be the most difficult part of the Design Thinking Process.
Digitization of Services, especially in the banking sector is creating enormous risk for traditional banks who have not placed the customer at the center of their customer service activities. In general customers of physical banks are not very happy with their banks, whereas those at digital banks are much happier. Herein lies the risk for traditional physical banks.
How banks can boost their growth through design thinking in a de-banking era.
How do you encourage new customers to open bank accounts? In 2004, Bank of America used the Design Thinking methodology to look at the problem from a human centered perspective when they assigned design agency IDEO to boost their enrollment numbers: a problem that at the time, lacked any user perspective on why it was so hard for customers to save.
From hospitals to housing, good design makes government better. It saves lives, cuts costs, and boosts social welfare.
GovInsider caught up with Jeffrey Ho – Executive Director of the DesignSingapore Council, part of the Ministry of Communication and Information – to find out how design-thinking has been used in Singapore.
OK, I take it back. Well, some of it anyway.
A powerful myth has arisen upon the land, a myth that permeates business, academia, and government. It is pervasive and persuasive. But although it is relatively harmless, it is false. The myth? That designers possess some mystical, creative thought process that places them above all others in their skills at creative, groundbreaking thought.
Although many people might have experienced a “brainstorming” session before, it is not easy to facilitate a truly fruitful ideation session. In this article, we’ll teach you some processes and guidelines which will help you facilitate and prepare for productive, effective, innovative and fun ideation sessions.
In the Ideate stage, design thinkers spark off ideas — in the form of questions and solutions — through creative and curious activities such as Brainstorms and Worst Possible Idea.
Venture design involves designing new ventures for startups and large companies looking for transformational growth beyond just a product or service. It means designing, testing, and launching all aspects of a new business including the brand, business model, products/services, user experience, and organization.