One way to develop more empathy with—and gain new insights about—your customers is to look beyond the narrow definition of your offering and consider the customer’s total experience. The more broadly you define the customer experience, the more opportunities you can identify for improvement.
As you learn design thinking, you progress through stages: being a beginner, an intermediate practitioner, and possessing advanced expertise. This progression is like learning to cook: you won't be a master chef on day 1, but there are appropriate skills to aim for at each level.
The user need statement. What is it and why do you need to make one? In design thinking (as well as in any product-development process), it is important to define the problem you want to solve before spending time and resources on generating possible solutions.
I’ve facilitated several ideation sessions with cross-functional teams. Participants usually experience a mix of emotions: excitement and openness, but also discomfort with ambiguity and uncertainty of the design process. Being a designer, the latter is not something I usually feel.
A society’s progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable future.
The topic of community ethics is a rather dry but important one and I was somewhat surprised by the focus of that Design Thinking group thread in which these questions were initially asked: “W
The Emotion Archive comprises 800 comments from people about health, family, finances, work, and more. Comments were gathered over the course of several weeks during April and May of 2020. Some great visualizations to help your insights during these changing times.
As CEO, Nooyi visits a market every week to see what PepsiCo looks like on the shelves. She always ask herself—not as a CEO but as a mom—“What products really speak to me?” The shelves just seem more and more cluttered, so she thought they had to rethink their innovation process and design experiences for PepsiCo's consumers—from conception to what’s on the shelf.
