How IBM made sense of ‘generic design thinking’ for tens of thousands of people. 

A change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.

Best Buy and IA Collaborative designed a new multi-channel customer experience for its smart home/home energy management department.

By adopting an approach to digital innovation that is used by the world’s most successful consumer-facing companies, CMOs can turn customer satisfaction into a profit center.

All around us, there is evidence of how design is shaping the future of business. Design isn’t purely about aesthetics or asking tactical questions – it’s about thinking systemically and answering big, complex and interdependent challenges.

Reham has been working at Mohammed bin Rashid school, a public school in Dubai, for the last five years as a Design & Technology Teacher. She teaches grades 3 to grade 8 students. Prior to working as a teacher, Reham was an architect and worked at an engineering consultancy where her duties included designing buildings using Autocad and 3d Max software. 

In a world driven by the expansion of connectivity and smartphone sales, the demand for voice services and activation of SIM cards is still the norm. One large telecom operator noticed a high return and rejection rates on their pre-paid SIM cards, after the activation process, resulting in an annual deficit close to a million.

Let’s be honest, a lot of people don’t trust lawyers.  A lot.

Some believe this is because lawyers speak and write in ways that are calculated and self-serving. But the world is changing and lawyers need new skills to adapt to the current consumer-driven market. This perceived lack of trust between lawyers and clients could be reduced through empathy.

Applying Design Thinking to health care could enhance innovation, efficiency, and effectiveness by increasing focus on patient and provider needs. The objective of this review is to determine how Design Thinking has been used in health care and whether it is effective.

Read more...

Designers solve problems for people. So what is design thinking? It is a methodology and a framework that helps people to use creativity to solve other people's problems regardless as to whether the problems are small or large.