Design Thinking Is Fundamentally Conservative and Preserves the Status Quo
In this article Natasha Iskander argues that Design Thinking enables corporations to justify their risk averse decisions under the guise of a thin veil of understanding their customers needs. We call it design think washing! While this is an interesting critique, it misses the fact that it is not the methodology that is creating this problem as much as it is the way that it is being used.
E*Trade: From Idea to Investment in 5 Minutes
Why the Financial Services Sector Should Embrace Design Thinking. Financial institutions need to evolve rapidly or risk disruption at the hands of nimble Fintech start-up companies.
In this article Kunal Vaed, The Street, describes how E*Trade used design thinking to enable the company to help investors get smarter by going from the idea of investing to an investment in 5 minutes.
Reshaping Retail with Design Thinking
Joyce Liu, Associate Creative Director, frog, based in the Shanghai studio discusses frog's use of design thinking in retail and the need to be human centered, not just user centered in order to create really exceptional user experiences. She describes frog's work with BeautyFarm and JNBY to illustrate her point.
Design Thinking in Retail
Scott Ellis of IBM discusses the use of design thinking in retail describing the methodology and application in a number of examples. He advocates for the necessity of using design thinking in retail in the changed world of digital user experiences that are all competing with physical retail.
Scott's insights into the use of design thinking in retail are useful and illuminating.