Co-designing OTP Bank’s Strategic Plan for Growth

This is an example of accelerating a transformation through co-design. Eighty-two professionals gathered, representing OTP’s whole organization. Together, they were able to achieve months of work in just three days.

Designing for Sustainability

After a few interviews, a surprising topic continued to surface: service design in its purest form is a sustainability method. It caused us to pause and reflect on how we work. In this post, which marks our first part in a sustainability series, we will share what parts of the practice reflect the hallmarks of sustainable design.

The Role of Visioning in Design

The essence of the design process is to envision novel solutions in order to meet certain real or perceived needs and express a certain intention through novel interactions and relationships.While science tends to focus on how the world is and how it came to be — an essentially backward looking activity that may venture to predict the outcome of experiments based on abstract linear extrapolatio

IDEO: Journey to Mastery

While this is not a case study as such, it sits in our case study section as it is an important piece of information from a consultancy that played a large part in popularizing Design Thinking. In their Journey to Mastery section, IDEO discuss and shine a light on the shortcomings of the design thinking term and how it has been applied.

How Design Thinking will Change the Face of IT

Design Thinking (DT) is a methodology used by designers for solving complex problems and identifying suitable solutions for consumers or end-users. In simple words, this human-centered process of innovation emphasizes on what consumers would love to have and prevents organizations from making dicey instinctive bets by helping them understand what their potential customers really want.

Design Thinking: The New DNA of the Banking Sector

The banking industry has become increasingly concerned over the challenge that emerging fintech startups pose to banks’ traditional ways of doing business and the threat that they present to revenue streams. In response, many banks have created internal innovation labs to counter these risks.

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