Oral B wanted to integrate digital technology into their electric toothbrush. The Brands first thoughts were to help users to track how well they were brushing their teeth. Future Facility, a product design firm in the UK suggested a different approach. Focus on the pain points of electric toothbrush users.
eCarSharing: Energy Solutions for the New Generation
In 2015, Itai Ben-Jacob pitched his own ideas for a viable business model and developed the idea for innogy’s eCarSharing project in a design thinking workshop. His goal was to explore one of innogy’s innovation focus areas, ‘urban mobility.’
Talk to any educator, parent, or policy maker and you will inevitably hear about the many problems that exist in education. It’s not for lack of trying—millions of people are working across the country to find new solutions for our schools. And yet we’re struggling to find new answers that make a real
difference.
Design Thinking is dead — so the majority of my peers claim — yet there it is, smeared all over LinkedIn, peeking out from job descriptions and lurking in resumés. It crops up in conversations, sneaks into pitches and elbows its way into briefs. It graces the covers of the magazines which languish in shabby wire racks in my local supermarket.
This case study focuses on a Design Thinking Workshop for primary school learners. The aim of the workshops was to provide learners with a new set of skills which they can employ when problem solving for real world challenges.
A recent reorganization at King County Metro had resulted in a new market innovation division, charged with expanding network reach and transportation options through employer partnerships, direct community engagement, and increased mobility and accessibility offerings.
10 Design Thinking Tools describes tools that managers can use to identify and execute opportunities for growth and innovation. Discussed in this article are tools such as: visualization, journey mapping, value chain analysis, mind mapping, rapid concept development, assumption testing, rapid prototyping, customer co-creation, learning launches and storytelling.
The average American wastes enough food each month to feed another person for 19 days. Through a number of projects with The Rockefeller Foundation and other organizations, IDEO designers from across the U.S. devised novel ways to tackle food waste.
When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly different for every individual?
“Humans don’t stop being humans just because they entered an office building.”
In this unique applied research study, academics and designers partnered with four of ECR’s Retailer members to immerse themselves in the self-checkout experience, understanding from the perspectives of the shopper and self-checkout supervisors, their journey from entry to exit, and their design challenges and frustrations.